Automation is built on triggers and actions. They are the components that initiate and change the marketing campaigns. thus, a campaign is a collection of triggers and actions initiated by the client and you. the more actions the client does, the more triggers he has, the more versatile and intense your campigns will be.
Anything can serve as a trigger. Example: a client visited web pages with products A, B and C. If we know his email or any other contact, then we can send an email containing those A, B and С products. When the client opens the email we say they performed an action and automatically send another email or communication. An action can be something that has never been done too. Example: a client never opened the 1st email and 5 days later we automatically send the 2nd email.
Here are examples of clients'actions that can service as triggers and actions for the automated marketing:
Here is an example of a rather simple automated campaign based on triggers and actions:
We are happy to assist any business. Usually we engage when your business has an online presence. If you don't we are happy to help you go online first. Evaluation is always free, means that we are ready to discuss your business needs and estimate what actions need to be done to automate your marketing. Call us or lease us your contacts, we call back!